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July, 22

Tuscany at Expo: an initial evaluation

Last day of Tuscany in Shanghai. Regional stand was one of the most visited


July, 16

The day of the Tuscan Health

The Regional Conference on Health at the Hilton Hotel in Shanghai. 70 businesses on mission to China

Under the Tuscan Sun in Shanghai

To tell people about the Tuscan light, its landscape, its cities. In other words, to tell them about the suggestive appeal of one of the most loved and desirable regions in the world. And to do so for one of the populations whose culture and traditions are the farthest from the weltanshaung (vision of the world) of Tuscany, Italy and the Western world in general. This is the aim of Under the Tuscan Sun, the photographic exhibition inaugurated today in Xintiandi square and brought about by the collaboration between Nikon Italia and “Toscana Promozione”, the  Economic Promotion Agency of Tuscany: 30 pictures divided into 15 pairs, to allow a direct and immediate comparison between the same moment seen from two different points of view: a first overall vision, broad, panoramic and breathtaking. A second, instead, which projects the viewer into the detail, rather like a snap taken in the heart of a territory where an action or a story restores life and spirit to it.
Taken by photographers Manuele Bastoni and Franco Cappellari, the pictures on show retrace and interpret six topics which embody the Tuscan territory and its style of life: spas (water, life, interior and exterior wellbeing); countryside/villages (style of life, territory,  small urban centres, continuity); wine and food (style of life, conviviality, territory);coast/sea (to experience the sea, the coast);  art (aesthetics, civilization, manual skill, genius);  nature/outdoor activities (nature, relationship with the landscape, part of a whole, sustainability). A concept of the Tuscan character which, interpreted through the eyes of these photographers, passes through four main elements: the People, the Landscape, the Details, the Light.

«The presence at the Expo of Shangai is a great opportunity to make our land and our culture known to China. – comments Stefano Giovannelli, Managing Director of Toscana Promozione, during the inauguration - Tuscany is, in fact, here with a specific aim: to assist and develop economic cooperation, cultural exchange and institutional relationships between our two countries. An aim which can be achieved only by starting out with a reciprocal knowledge. The exhibition Under the Tuscan Sun organized in collaboration with Nikon also serves this purpose and, from today, adds to the many events which our Agency has organized on the occasion of the Expo». «I hope that initiatives like this  - concludes Giovannelli – may contribute to strengthen our bond. To extend the relationship between our region and China is not only a part of new worldwide relationships, needed for a future development. It is also a need which is brought about, in our case, by the presence of a large Chinese community, one of the largest in Italy: in itself a strong bond».

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